Furnishr is a startup company, which means that we are constantly striving to tweak and improve our services! Our goal is that each and every Furnishr customer experiences delight, ease, and a highly personal touch. And over the last 12 months, we have made some truly awesome improvements to the Furnishr customer experience. So here is our 2019 year in review!
We can’t wait to share with you all the ways we’ve made it better to do business with Furnishr.
1. NEW STYLE DISCOVERY PROCESS
We ask a variety of questions in 10-15 different ways to understand our customers’ style profiles. You know those ‘What’s My Style?’ quizzes on Buzzfeed? Well, the Furnishr version is a legit upgrade! We show you real rooms with real furniture that you can buy. And we use branching logic in every quiz, so you never get some random result. The best part is that every customer has a slightly different result. So, you’ll never get exactly the same room as someone else! Your space is different, and your style is different. This tweak to our process has been amazing, and that’s why it has the #1 spot in our Year In Review. We love starting off the consultation process with a treasure chest of rich, personalized style info directly from our customer.
2. NEW PEEK-INSIDE LOOK BOOK
We showcase different look book photos to see what appeals to users. This gives our customers a sense of what different items and arrangements can look like in real life rooms. You can review Furnishr’s previous projects to judge our style for yourself. You can point out furniture items you really love and would like us to incorporate in your own room. The look book is a great way for customers to quickly, and on their own time, evaluate their design options and figure out their own style. Plus, anyone can click on a look book photo to peek inside the back end! You can see a price breakdown for each object in the room, and read about the manufacturer and dimensions of each piece. How’s that for an inside look?
3. INDUSTRY RELATIONSHIPS AND SELECTING THE BEST PRODUCTS
This year, we visited lots of manufacturers in person to source the best quality products and newest styles for the upcoming season. What does this mean for customers? Our direct and exclusive relationships with manufacturers allow us to offer our customers up to 20% off the MSRP (or sticker price) of furniture. Plus, our firsthand research means that we can find the most trustworthy and reliable industry partners to produce and deliver your furniture. We’re really proud of this one. In 2019, it’s pretty rare for a furnishing company to have personal industry relationships. Most companies nowadays are comprised of a large warehouse and a fulfillment center. But not Furnishr. We get to know the people we do business with. This helps us stay ahead of the curve and deliver the best customer experience available in the market today.
4. QUALITY CONTROL EXPERIMENTS
We improved quality control by testing products over a 1-year period to see how they held up. This is another way that a startup company like Furnishr gets the edge on bigger, warehouse companies. We want to ensure that every single product we bring into your home is built to last, as well as stylish. You deserve more than laminate bedside tables that crack when you put too many books on top! We are committed to continuing our quality control experiments in future years, as we add more manufacturers to our list of trusted partners.
5. BLOG AND INSTAGRAM DESIGN TIPS AND INSPIRATION
We kicked our blog and Instagram feed (@furnishr) into high gear and began providing in-depth designer-approved tips and inspiration. Because we believe in good, accessible design for everyone! Whether you’re ready to work with Furnishr, or whether you’re just interested in design — you are welcome in the Furnishr family. Check out the blog for top quality advice, ranging from how to start renting out an Airbnb to easy-to-implement furnishing trends from the 1970s. Same deal on insta. We’re here to inspire, and we’re so happy to be growing our online community of design-minded pals!
6. BETTER SEGMENTING OF CUSTOMERS INTO EMAIL GROUPS
Okay, this may seem boring, but it’s actually super duper cool! We are now sorting Furnishr customers into better lists, so that we only email you with relevant info.
For instance, maybe you took our style quiz but you’re not actually moving house yet. In this case, you’ll only get the fun design inspo content and an occasional invitation to start your custom room process. On the other hand, perhaps you’re already enjoying the Furnishr room you bought earlier this year! In that case, we won’t try sell you another room. Instead, you’ll receive a referral code and an insider peek into Furnishr’s upcoming developments (hint: we’re moving into commercial spaces!). We may even invite you to be featured on our blog!
If you’re reading this, we are so grateful for you. Startup companies like us rely on having good relationships and good service records to grow. Furnishr’s commitment to you is that we will always keep learning! We promise to improve every day, every year, and to deliver the absolute best furnishing experience on the market.
And that’s our 2019 Year in Review!
We love hearing about your best moments, too. Feel free to share your 2019 Year in Review highlights in the comments below, and we might feature you over on Instagram.
Have a safe and happy new year, and see you in 2020!
With love,
The Furnishr Team
