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Airbnb Furnishing

How to Create an Airbnb Guidebook (and why it matters)

This is your start-to-finish guide for creating a killer Airbnb guidebook. Don’t forget to check out our printable templates.

Why are Airbnb guidebooks so important for vacation rentals?

Firstly, Airbnb guidebooks represent one of the easiest ways to impress your guests and provide them with a great experience. The reason a guest chooses an Airbnb is not only for the physical living space but rather the host’s ability to provide insider tips. Chances are many guests aren’t from your city, and almost none will be from your local neighbourhood. That means that they don’t know the local “go-to” spots that you probably know like the back of your hand! As a result, an Airbnb guidebook can offer that ‘local guide’ expertise giving yourself a competitive edge in quality service. 

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A good Airbnb host is like the concierge at a hotel.

They assist guests by providing answers to frequently asked questions. Additionally, it’s fortunate that one guest’s questions are likely shared by others.

  • I’m looking for a good bite to eat. Where should I go? Any standout dishes on the menu?
  • This is such a big city! What sightseeing attractions should I check out?
  • I’m sick and need cold and flu medicine. Is there a 24-hour pharmacy?
  • I am craving a good cappuccino. Does that exist around here?
  • I need to keep the kids happy. Any ideas?

The key to a virtuous circle of bookings is positive reviews. There’s no faster shortcut to a good review than providing a stunningly useful Airbnb guidebook. After all, communication, location, and value represent half of the review criteria that a host is assessed against. Thus, a guidebook demonstrates a communicative host with a great living space, who provides valuable guest experiences.

Meanwhile, you can proactively answer guests’ questions by creating a welcome guide that showcases the best your neighborhood has to offer. This kind of guidebook helps your listing stand out from the competition, too. Not only that, but it will also be publicly displayed on your Airbnb listing page (even before guests book your place). Additionally, you can print your guide and make it available in hard-copy format, once they arrive.

An Airbnb guidebook shows off your knowledge of the local area, reinforce your credibility as a host, increase bookings and maximize your nightly rate from guests looking to stay in great spots with reliable hosts.

But the best part? The beauty of a Airbnb guidebook is the value you provide your guests from a single small investment. You can reuse the guidebook with all future guests, and it shouldn’t need updating very frequently.

Therefore, as a low-cost, time-minimal investment, building an Airbnb Guidebook truly represents the low hanging fruit of your Airbnb success. So carve out some time to sit down with this post, and you’ll soon see a big difference the attractiveness of your property.

Let’s get started! Or scroll to the bottom to download the free template.

WRITING YOUR AIRBNB GUIDEBOOK

Step 1. Identify your target guests.

Single men as target market
 

For example, are they primarily elderly vacationers? Families with young children? A couple on romantic getaway? Go back through your listings if you need a memory jog. In addition, think about age, gender, number of guests, budget, and their interests.

Step 2. Brainstorm relevant activities for them.

trader joe's
 

Find activities that fit the interests and budgets of the guests you identified. For multiple segments of guests, consider making two sections within your guide! Tip: You can find comprehensive community event listings on the Internet, like a town hall website, or on local bulletin boards. Think about the questions your guests have asked you about the neighborhood.

CATEGORIES

Food Scene (fast food, your local fave restaurant, iconic restaurants, local fave coffee shop, coffee shop near transit)
Sightseeing (historical places, novel attractions (World’s Smallest Toothbrush!)
Drinks & Nightlife (bar with a view of the area, the local bar, the swanky “it” bar)
Arts & Culture (art galleries and museums, famous schools and libraries (did a celebrity grow up in the area?)
Parks & Nature (parks, playgrounds, natural beauty spots like beaches, trails, or national parks)
Shopping (malls, notable stores (brands, locally made goods, or popularized spots)
Entertainment & Activities (movie theaters, comedy clubs, rainy day activities like bowling alleys)
Basic Essentials (in other words, convenience stores, grocery stores, delicatessens, pharmacies, phone and electronics repair shops)
Getting Around (nearest transit stops, best routes and running times to popular spots)
 
Bonus Tip: Consistently directing guests to specific restaurants or shops may also let you ask those shop owners for discounts that your guests can use! Keep in mind that not all owners will be interested, and your pitch will work best if you are bringing them significant traffic.

Step 3. Make sure your activities cover a dispersed regional area.

california
 

In other words, some of your guests will only want walking-distance attractions, whereas others want to explore the wider region. For instance, try to cover the best spots in your own neighborhood, but also include some unique places that aren’t. From art galleries to coffee shops, your knowledge can be a huge gift to your guests!

Step 4. Make sure you’ve catered for seasonal variance!

Winter driving
 

If your area is susceptible to seasonal tourism, definitely include popular seasonal points of interest like apple picking. However, look for ways to showcase the best of your location at all times of the year, whether it’s snowshoeing in the wilderness or free summer concerts at the park.

COMPLETING YOUR AIRBNB GUIDEBOOK

When you’re ready to add your complete guidebook to the online listing, here’s what you need to do.

1. Login to Airbnb.
2 In Hosting mode, select Listings from the top menu.
3. Click on your listing.
4. Click on Listing details from your listing’s menu.
5. Click the Edit button for the Guidebook section.

Now, you can add your guidebook in Airbnb.

Type the name of the particular place you wish to include within the relevant guidebook category. After that, Airbnb will automatically retrieve the official name of the place you wish to add, which you then select. Airbnb will also use Google Maps to pull the address and a map of the spot you want to list.

This is done on an itemized basis, so it can be a bit time-consuming. Subsequently, you can select a sub-category for the place. You can provide a short description up to 700 characters for each place you want to list. Use this space to let guests know why you recommend it, or an ‘insider tip’ they can use when they go. You also have the option to specify what the place is good for, for instance Families, Late Nights, Budget-Friendly, Peace & Quiet.

If you’d rather, just add a note to your listing that you provide a current, customized guidebook for your guests. Then print your guide and provide it as a hard copy. Above all, remember that if your guide doesn’t appear in the online listing, it can’t attract guests!

ADDITIONAL PRINTABLES

You can download this post in worksheet form to do offline! In fact, we recommend it — sit down with a cuppa and imagine a perfect experience for your guests.


Additionally, many hosts use blank printables to communicate essential info to their guests, like the wifi password. Some are great framed behind glass so your guest can use a whiteboard marker on it, like a checkout to do list.

Welcome Page Printable

Guest Planner Schedule Printable

Host Contact Info Printable

Wifi Printable

Recommendations Printable

Airbnb Checkout Instructions Printable

Do Not Disturb Printable

Remove Shoes Printable

Airbnb Feedback Printable

–> Complete Airbnb Printables

Either way, congrats! By creating an Airbnb guidebook, you’ve just taken an important step towards happier guests, better reviews, and increased bookings for your vacation rental or Airbnb.

Finally, do you need help setting up the Airbnb with the right furniture? 

Setting up an AirBnb is no easy task, Furnishr can design and set up the entire home for you in a day. Simply complete a design request, and you’ll receive a proposal with 2-3 designs for all the rooms in your unit. 

Furnish Your Airbnb

Related Posts:
 

This has been an (edited) guest post from our friends over at Padlifter.

 

Categories
Airbnb Furnishing Design Tips Furnishing 101

How to Make Your Airbnb Home More Cosy With Natural Elements

The world has become a fast-paced environment with a clear focus on efficiency, however, for most individuals, this can feel overwhelming. In order to escape the busy city-scape, working professionals are utilizing Airbnb to find their inner peace, by carving out a weekend to go away on a personal retreat.

Recent data shows that meditation and hiking activities are among the most trending Airbnb Experiences based on bookings, this year over last. Additionally, the Airbnb’s 2019 interior design trend predictions point to a similar trend toward nature and mindfulness, like Green Is the New Black and Stay-in-imalism.

We could all use more meditation in our lives. Whether you are thinking of redesigning your home or rental property, it’s easy to create a restful space that appeals to this category of guests. Here you will find 10 effective ways to make your space a haven for retreat-seekers.

Natural Element Décor Ideas

1. Aromatics

scented oil

Use aromatics like candles or essential oils to gently activate the senses. Remember that each guest will have a different sensory preference so you may wish to offer a basket of scented items rather than spritzing them yourself. Let your guests choose which scents to utilize. To set the tone, you could add a note about fragrances in your welcome letter.

2. Choose natural materials

for your furnishings, like wood and bamboo. Look for wooden tables, wooden spatulas, or small wood sculptures. Even a simple tray of pebbles can serve as an invitation for your retreating guest to breathe a bit deeper.

3. Plants

Plants around the room can make space feel fresh and calm. Any kind of greenery will clean the air and bring aesthetic interest to what could otherwise be a stuffy space. For those with a black thumb, even fake plants help give the appearance of a lively retreat haven. A small bouquet of fresh flowers can do the trick as well.

4. Books

Try to incorporate books on mindfulness along with the coffee table or bookshelves. When a guest spots that meditation book or collection of Buddhist poetry on the shelf, they might feel extra inspired to relax. 

5. Avoid appropriative decor.

As you look for items to create a more peaceful environment, it may seem counterintuitive to avoid deity statues or calligraphic illustrations. However, if you choose cultural items that are not from your culture, you run the risk of offending guests who are from that cultural background. It’s not a hard and fast rule. We live in a multicultural world, after all, and we can all appreciate items of beauty. Just remember that objects you find inspiring may have a completely different meaning for someone else.

6. Natural Lighting

midcentury classic lounge chair with plant

Incorporate natural lighting around t

he household wherever possible. This can be done by adding sheer curtains behind heavy curtains. Thi

s also gives your guests the option to enjoy natural light in priva

cy. Additionally, consider moving a chair or couch so it’s oriented towards the window. This way your guests will be drawn to sit under the natural light. 

7. Soft furnishings

Soft furnishings provide serious comfort to retreat-goers. High-pile rugs, throw blankets, and soft robes give that extra dose of physical luxury. By providing items that help your guest’s body and mind to relax.

8. Minimize Electronics

Minimize overbearing electronics and tuck away cords. If you have a big TV, buy a simple cabinet to hide the flat screen. Not only that, tuck less-used kitchen appliances into the cupboards and leave a note about how to find them. By keeping electronics and cords out of sight as much as possible, you make it easy for someone on a retreat to focus on their inner state.

9. Negative space

The trend towards minimalism is here to stay! Rather than arranging knick-knacks together on a shelf, you might try displaying just one or two items, leaving lots of space in between. Look over your space with an eye towards clutter. What do you have more than five of? Can you reduce it to three and still serve your guest?

10. Reduce visual stimulation.

Loud colors have an energizing effect – that’s why fast food restaurants tend to use bright primary colors in their decor. Be mindful where you place mirrors — too many mirrors can create visual noise for your guest. Please don’t force your guests to look at themselves in the mirror before they’ve had their morning matcha!

Zen Trend

bonsai tree on dining tableYou can trust that mindfulness is a growing trend among many demographics, no matter your location. Cities are still a major destination for Airbnb guests, with the most popular North American cities in 2018 being New York City, Orlando, and Miami. Airbnb also announced a growing trend towards “more rustic and non-traditional digs” like nature lodges and yurts. So, even if your space is not typically ‘zen’, it could still benefit your business to Incorporate zen principles.

After all, relaxation and well-being will never go out of style!

Download this checklist here, and zen your Airbnb today.